What are job seekers really looking for?
To find out, Workopolis’ data team analyzed over 450 thousand job descriptions, 150 million job searches, 49 million job views, and eight million job applications. The result has identified the best time to post a job; the effect job titles have on conversion; what job seekers are looking at first; and what benefits they find most attractive.
The best time to post a job
The 12-month analysis determined that job seekers were most active on Mondays and in the month of January, making these the most effective time periods for increased job views and applications. Employers, however, most frequently post jobs on Thursday and in the month of September.
By posting jobs in January instead of September, employers can expect up to 33 per cent more job views and 22 per cent more applications. The same kind of improvement can be expected by posting on Mondays, with up to 15 per cent more job views and 20 per cent more applications
The data also revealed that job seekers are more likely to apply to new job postings. In fact, after a job has been posted for three days, the overall amount of job seeker engagement drops by 45 per cent.
Job postings with standard job titles and industry-specific keywords performed better
The analysis also found that the recent trend involving creative job titles in job postings – terms like “ninja,” “guru,” and “genius” are sometimes used to make job descriptions more playful – can be detrimental to recruitment.
Job postings with standard, industry-specific job titles were easier to find and more likely to have higher job views and applications. Here are some examples:
- Administrative Assistant performed 36 per cent better than Administrative Guru
- Data Analyst performed 14 per cent better than Data Ninja
- Human Resource Adviser performed 25 per cent better than Advisor, Employee Experience and Recognition
However, if a creative job title had the basic keyword in it (E.G. Data Analyst vs. Ninja Data Analyst), job posting performance was not affected.
Beyond standard job titles, job seekers are also searching by keyword, which varies by industry.
- In the tech industry, for example, job seekers search for skills and technologies that they want to work with (E.G. Java, Oracle, Sharepoint, etc). Including these in tech-related job postings will improve your searchability and click-through rate.
- In the finance industry, job seekers are more likely to search by education and certification. Including CPA, CA, PMP, CGA, or MBA, among others, in the qualifications of your job posting will improve your ranking in search results.
- In the healthcare industry, seekers often search by common abbreviations, like RN, RMT, PSW, HSE, and LPN, among others.
Job seekers look at qualifications first
On average, job seekers spend 10 seconds reading a job description. That’s an extremely brief window to make an impact. So how do you get their attention? By giving them what they want, right from the start.
Based on our data, the most effective job postings of the last year all had qualifications listed first, which indicates that job seekers are keen to know if they’re capable of doing the job. Duties, company background, salary information, and benefits were all next in line, however this varied depending on the industry.
Découvrez les avantages les plus attractifs pour les chercheurs d’emploi
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