Canadian social media Expert delivers his industry insight

Publié le sous Blogue.


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Colloquium collaborateur de la Semaine Numérique de Québec présente le Printemps des réseaux sociaux 2017     Many people are early adopters of social media platforms, but few can claim they were an early adopter of social media itself. Entrevue avec Dan Fricker, Expert canadien médias sociaux. Describe what you do in less than 140 characters…. Lire la suite »

Le phénomène des YouTubers

Publié le sous Blogue.


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Phénomène largement répandu partout dans le monde et maintenant au Québec: les YouTubers.     Atteindre les milléniaux«Les habitudes d’écoute de contenu des gens évoluent et se transforment, et nous devons toucher certains publics autrement», explique Micho Marquis-Rose, Directeur principal, Stratégie, développement et production numérique, Attraction Images. Les médias traditionnels sont en chute et il devient de plus… Lire la suite »

Olivier Lambert: de Guru à entrepreneur

Publié le sous Blogue.


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Mon délire de changer le monde   “Ayoye. Tu vis genre… le rêve de tout le monde.” Je regarde Carl et Greg (de opportunite.co). Je sais qu’ils ont raison, pourtant ne suis pas d’accord. C’est l’été, on est dans mon loft au centre-ville de Trois-Rivières. Je viens tout juste de leur raconter mon voyage à… Lire la suite »

Beachclub au Printemps des réseaux sociaux

Publié le sous Blogue.


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Devenir sa marque     Sans affiches au bord de l’autoroute ou annonces dans les journaux, sans attaché de presse, le Beachclub a fait sa renommée en utilisant la force de frappe des médias sociaux. Ici, rien n’est laissé au hasard. Pour gérer sa communication, Olivier Primeau s’est entouré d’Andrew Johnson, fondateur du site Canadanightlife.ca…. Lire la suite »

Shopify | How to truly value social media marketing

Publié le sous Blogue.


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Colloquium collaborateur de la Semaine Numérique de Québec présente le Printemps des réseaux sociaux 2017     The fact that social media marketing offers greater measurability doesn’t mean it’s easy to define its ROI, says Shopify’s social media lead.   Dan Fricker has built a career out jobs that didn’t exist a decade ago. His title… Lire la suite »

Linkedin FAQ (foire aux questions) – Réponses à vos interrogations

Publié le sous Blogue, Dernières nouvelles.


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    Linkedin FAQ (foire aux questions) – Réponses à vos interrogations Dans le cadre de la 5e édition du Printemps des réseaux sociaux, les participants auront la possibilité d’échanger sur diverses thématiques, notamment sur Linkedin, le réseau social professionnel le plus important en Amérique du Nord, mais sous-utilisé et méconnu par un grand nombre… Lire la suite »

Le marketing de contenu 101

Publié le sous Blogue.


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C’est le conseil-marketing sur toutes les lèvres; laissez les clients venir à vous! En marketing traditionnel, cela s’appelle le marketing d’aspiration et c’est une stratégie qui existe depuis bien avant l’avènement du Web 2.0. Expliquée simplement, il s’agit de convaincre votre client de la supériorité de votre produit à un point tel qu’il en fait… Lire la suite »

Comment utiliser les réseaux sociaux en B2B pour générer des leads

Publié le sous Blogue.


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« Ah les réseaux sociaux! Quelle perte de temps! » Malheureusement, c’est ce que trop de professionnels du marketing B2B se disent encore. Pourtant, les médias sociaux ont beaucoup de potentiel en B2B. En effet, 41% des prospects générés par Globalia proviennent des médias sociaux. Dans cet article, découvrez comment vous aussi vous pouvez utiliser les réseaux sociaux… Lire la suite »

Colloquium: Une programmation 2014-2015 renouvelée

Publié le sous Croissance d'entreprise, Dernières nouvelles, Gestion et ressources humaines, Réseaux sociaux - mobilité - numérique - ecommerce.


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Depuis 2011, Colloquium dynamise et fait rayonner la grande région de Québec en accueillant de nombreux conférenciers, experts et dirigeants inspirants, provenant de partout au monde ! Si la mission de Colloquium est d’inciter la réflexion, le partage, l’échange et la mise en place de stratégies permettant d’accroître le potentiel de développement des organisations du Québec,… Lire la suite »